Jelena Babic

With almost twenty years of experience in sales and business development across Europe and the Middle East, Jelena is highly experienced and skilled in the field of logistics. Her journey started with a passion for sports, earning her a bachelor’s degree in sport science from a top international university. Known for her exceptional communication skills, Jelena possesses a natural talent for forming and maintaining strong, enduring connections leading to long-term partnerships and collaborations.
Beginning her career in airfreight operations in Athens, Greece, Jelena now serves as the EMEAA Business Development Manager at NAP in Dubai. Here, she plays a vital role in driving growth within the Air Cargo Logistics Ecosystem & Business Events.

Jelena’s expertise spans market analysis, lead generation, negotiation, sales and client relationship management. With her strategic insights and dedication, she’s continually pushing boundaries and driving innovation in the ever-evolving world of air cargo logistics.