Following the first NAP Digital Pricing Exchange, Exfresso created Route Finder for Neutral Air Partner members.
A familiar story: a shipper asks for a quote, you reply fast, and then the questions start.
“Can you check next week?”
“What is the transit time on the other carrier?”
“Do you have a smarter option?”
Each question is fair. Each one can also turn a simple quote into a long email thread, with the booking drifting further away. Exfresso built Route Finder to keep that decision-making structured, so you can guide customers to a clear choice, faster.
Why this matters to the NAP network
NAP works because relationships work. Members win business through trust, specialization, and the ability to advise, not just to price.
Route Finder supports that model. It does not try to replace your judgement. It helps you package it into a clean flow that customers can follow, without asking for five versions of the same quote.
Not every customer buys the same way
Exfresso describes three common buyer types:
- Some shippers are decisive.
- Some like to browse options.
- Many need your guidance to pick the best lane, carrier, and date.
That third group is where NAP members shine. You know what works. You know what does not. You know which option is “safe” for a timeline, and which one looks good on paper but risks a miss.
The problem is scale. Your expertise is valuable, but it usually gets delivered one email at a time.
What Route Finder is
Route Finder is a feature for Exfresso Quote users. It is designed to help forwarders guide customers to the right decision faster, without bouncing static quotes back and forth.
Instead of sending a quote and waiting for revisions, you create a structured set of choices, then let the shipper select from a curated shortlist.
How it works, in plain steps
1) Define the lane?You decide where the shipment should move, and where it should not.
2) Choose the carriers and dates you are willing to offer?You control the options. You choose the carriers that fit the shipment and the departure dates that make operational sense.
3) Let the customer choose from a curated shortlist?The shipper sees clear, decision-ready options, and picks one within a single flow.
The key point is control. You are still the expert. You still set the guardrails. The difference is that the decision happens inside a structured path, not across a dozen messages.
Where your pricing rules stay protected
Route Finder sits on top of the pricing logic you already set inside Exfresso. When you have your preferred partners and margins set in Exfresso Connect, the customer is choosing from options you already vetted.
That is the NAP way: curated partners, clear rules, relationships intact.
What changes when you use it
Exfresso lists the practical outcomes plainly:
- fewer quote revisions
- faster decisions
- less friction between pricing and booking
- more confirmed shipments
In real life, that can mean fewer stalled threads, fewer “please re-quote” loops, and more time for your team to focus on high-value shipments and key accounts.
How this fits with the tools you already use
Most forwarders already work with airfreight booking platforms in some form. Route Finder does not ask you to stop doing what works. It helps you handle the messy middle, the part between “Here is the rate” and “Yes, book it.”
Think of it as a guided decision layer you can use when a customer needs help comparing options, before you move to booking.
Why Route Finder is a good fit for NAP members
NAP members are not commodity sellers. You are problem-solvers. You win lanes because you know the trade-offs, and you can explain them quickly.
Route Finder makes that advice easier to deliver at scale, with the forwarder in control of:
- which routes you want to push
- which carriers you trust
- which dates make sense operationally
That is exactly the balance NAP cares about: speed, structure, and control.
See it in action, and request access
Exfresso has published a short demo and a full introduction to Route Finder.
If you want to explore Route Finder as part of the NAP Digital Pricing Exchange toolkit, this is a good moment to request a walkthrough.
- Watch the Route Finder demo
- Read the full Route Finder overview
- Request a walkthrough or early access
