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Importance of online networking in Air Cargo Industry

For a global industry such as Air Cargo networking is one of the key tools for survival and growth. Considering the fact that industry players are based in numerous locations  around the world online channels can simplify and accelerate the process. In this article we want to take a closer look at how to go about it and why is it beneficial for today's entrepreneurs.

Build a powerful brand

By its very nature networking process encourages people to learn more about your company. So, before it actually takes place they are very likely to read through your About Us page, mission statement or social media profile to see the bigger picture. It is therefore important to ensure that the information provided in these sections clearly describes your background, business goals and way you operate to achieve them. To give your audience a realistic overview you can tell it via your own employees. Everyone wants to see the people behind the brand. Learning about their background and qualifications can influence the level of trust in the brand and/or a particular product.

Set SMART Air Cargo networking goals

SMART mnemonic (Specific-Measurable-Achievable-Realistic-Timed) is applicable across the board in the marketing practice and Air Cargo networking is no exception. If you are new to networking then your goals should be oriented outwards in order to get attention of other industry players. For example,you could aim to offer your expert advice on a particular topic, invite people to your company events, exchange useful connections and so on. Your goals should be as specific as possible in order to guide you in the right directions. For example, 'I want to find more contacts' is not well defined goal as it is quite vague. A SMART goal would be 'I want to find 5 new contacts among medium-sized business owners'. This type of goal will drive your effort a lot more effectively and motivate you to be proactive.

Create opportunities

Once you decide to engage in networking you should have at least some idea about what will be the next step after finding new contact. Set the stage to take your relationship to the next level by inviting people to smaller events where you could discuss details of your future partnership. For instance, you could organize an online or offline Air Cargo conference, workshop or Q&A session for your new and existing connections where you would present them with new products, interesting industry insights, upcoming projects and so on. This kind of activities are great for knowledge share and could establish you as a though leader in your sector. You could not only learn from other people but also find new talent for your own company or it could be a start of conversation with your potential business partners. Also, exchanging information has often inspired important debates about the way things work in a particular industry. As a result of these discussions the existing standards were sometimes changed and improved to better suit the situation on the market.


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  • It was a refreshing event also from airline prospective in regards to the quality of the delegates gathered from around the globe, the industry expertise in airfreight ,and consequently the buying power such a group of smaller sized market players can bring to a carrier. The innovative approach , linked with a platform of air cargo community tools tool can deliver added value to the supply chain, and differentiate themselves from the mass .We as Air Bridge Cargo are supportive to innovation in our industry to every single customer, and we are looking forward to the positive developments of NAP together with ABC as their carrier.

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    • Georges Bewer
    • VP EMEA for Airbridge Cargo
  • We as Aerotrans ,are offering neutral freight services to the trade and our customers are airlines , IATA agents and general freight forwarders .Neutral Air Partner is the right platform for our company to explore partnering opportunities with like- minded air cargo experts around the world ,and to develop new services and innovative products for our customers, We are allready seeing the results interacting with a number of members and we look forward to a long term relationship with NAP.

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    • Michael Jaench
    • Aerotrans Germany
  • Universal Global Logistics, S.A.U., attended the NAP kick off meeting in Abu Dhabi last September. UGL is one of the leading Spanish Freight Forwarders and belongs to Noatum Logistics, the logistics division of Marmedsa Noatum Maritime, present in Spain, Portugal, Turkey, Algeria, Morocco and Chile. “ We had the chance to gather another companies also specialized in airfreight industry, as well as in the different topics which this business include, such as cool chain service, AOG, dangerous goods, etc. As forwarding company we have strong presence in our market, being part of a freight purchasing pool stated in the 3rd position in Spanish IATA ranking , we find NAP network as a chance to develop every kind of air transport business among other specialist companies” says Sergio Escobar –Business and process coordinator for UGL.

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    • Sergio Escobar
    • Business and process coordinator for UGL.
  • I had the honor of attending the first NAP annual meeting held in Abu Dhabi, the organization, network and the topics addressed, fully satisfied our expectations, our group participated the event with 3 executives and we ve decided to support Neutral Air Partner in nine countries in Latin America where we have our own offices., we are looking forward to grow our air cargo business together with NAP in this new experience “ says Carlos Madama , VP of Grupo RAS - a leading freight & logistics group based in Latin America with 45 offices in 10 countries and 800 members in 5 divisions.

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    • Carlos Madama
    • VP of Grupo RAS
  • Attending the NAP global meeting in Abu Dhabi has been a great success . It has been a great pleasure to meet so many airfreight professionals whom understand the importance of being Neutral, whilst offering your service towards the forwarding industry.Within 2 months, we already have seen the benefits of our membership , and we are now able to offer more neutral freight services and consolidation solutions to our European customers “ says Ronald Sierat from N.F.S Airfreight ( Neutral Freight Service BV ) a leading and independent neutral airfreight wholesaler & consolidator based at Schiphol airport ( AMS ) main gateway for Europe.

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    • Ronald Sierat
    • N.F.S Airfreight
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